Sustainability and Corporate Innovation

Book Abstract

This Book ?Sustainability and Corporate Innovation? Corporate social responsibility (CSR) is a fundamental part of corporate entities to assist human efforts toward addressing global challenges rather than exacerbating them. CSR helps companies to achieve social, economic, and ecological legitimacy. It also shapes industrial practices by maximizing socio-ecological sustainability.This book provides a practical understanding of CSR arrangements and practices. It demonstrates the signi?cance,commitments, challenges, and bene?ts of CSR in different parts of the world. It includes seventeen chapters that address such topics as sustainability and corporate innovation, CSR in the era of COVID-19,CSR and blockchain technology, CSR in universities, gender diversity in CSR,and much more. Organizations are consistently optimizing their opportunities to advance their goals, advantages, and relevance in the global market landscape;among the options utilized in the advancement of such strategic intent are the tool of corporate social responsibility (CSR) as a strategy in social-economic engagement. Notwithstanding the universal applicability of CSR and its bene?ts to organizations, its engagement still raises subtle curiosity as to the ethics of gaining legitimacy from stakeholders. Hence, this chapter seeks to qualitatively (narrative literature review methodology) explore the dynamics of ethics in legitimacy quest through CSR and makes postulation on the prospect of CSR in sustaining business engagement. The study postulates that the prospect of CSR in its ethical navigation to legitimacy is one in which the government will eventually exercise some level of control and regulations; this is because the organizational quest for legitimacy will no longer be linked to the exclusive consolidation of their economic interest, but may intermediate with other mediating agendas that are of interest to the government and national sovereignty. Hence, an evolving conceptualization of CSR engagements, as organizations begins to explore the avalanche of opportunities they can in?uence as non-primary actors in sectors that are beyond their economic interest.